Goodwear has been meticulously creating high quality, made in the USA, heavyweight t-shirts, long sleeves and hoodies for over 40 years. A brand only stand the test of time with an amazing product and the ingenuity to pivot and cater to new audiences.

That’s where Vision Lagoon stepped in, helping Goodwear tell their brand story through a series of nostalgic long-form video ads meant to elicit the feeling you got from car-camping with the family.

In addition to video deliverables, we also shot a robust gallery of photos that could used across social media, the website, and for paid advertising.