Have you ever roamed around with 1,000 free-range chickens? We have.

Pete & Gerry’s, and their sister company Nellie’s Eggs, wanted to cut through the noise in the egg industry and show their chickens exactly how they live; free range, foraging, eating insects and “bathing” in the dirt. There’s no marketing gimmicks here, just real hens living their best life on beautiful New Hampshire pastures.

The culmination of this effort was their “Life’s Better Out Here” campaign, featuring a year-long ad spend on a video billboard in Times Square, NYC.

Pete & Gerry’s

A chicken pecking at the ground in a grassy field during sunset with blurred trees and sky in the background.
Three chickens pecking at green grass and small plants on the ground.
A brown egg lying in green grass.
Billboard advertisements for Nellie's free range eggs, featuring colorful graphics of eggs, chickens, and a QR code, with the slogan
A chicken standing in a field with a wooden table holding eggs, cartons, flowers, and a basket, with green trees in the background.
Person holding a brown chicken with a red comb.
Person holding dark soil with their hands outdoors in a green field with yellow flowers.
A close-up of a chicken standing on a wooden fence in a rural outdoor setting during sunset, with another chicken visible in the background.
Close-up of three white flowering plants with a ladybug on one flower and a black insect on another against a blue sky background.
Brown hen standing in a grassy field with small white flowers, trees, and a blue sky in the background.