prAna

prAna approached us to maximize creative potential on their existing photoshoots by producing video assets in tandem with photo deliverables.

By shooting alongside the photo team, we’re able to streamline production and procure the most amount of creative assets for the brand. Deliverables included individual product videos, as well as seasonal collection highlights and color-graded stringouts for the social team.

Production Agency: GoAtticus
Art Direction: Dan Harrill & Liya Enikeeva-Boyer
Assistant Camera & Super8: Brendan Donahue